EMEDIA
Project Type:
Branding / Illustration
Art Direction:
Bryan Satalino
The idea of this project is to design a series of illustrations as record covers, that visualize different kinds of emotion. I use a simple style and find the right color palette that best fits each emotion. In order to make the illustrations more interesting, I came out with an idea about overlapping, to create a visual paper-cut effect that gives the illustrations more depth, thus creating a three-dimensional impression.
EASY LIFE
The “EASY LIFE” record cover was designed for music with long soulful melodies that could make people calm down. I use waves and deep ocean as my design inspiration and choose bluish-green as my color tone. The freshness of the green neutralizes the depressing feeling of the blue, which makes the illustration have a calm feeling but does not overwhelm the viewer.
BEAUTIFUL DAY
The “BEAUTIFUL DAY” is a record which contains music with happy emotions. I use the solar system as a design element, and made the illustration in a very exaggerated way. In order to emphasize the happy feeling, I also choose multiple colors for the color selection. The combination of different colors makes the illustration feel less serious and more playful, which leads back to the main idea of happiness.
DAY DREAM
The design for “DAYDREAM” cover focuses on the representation of the feeling of relaxation. The element I use in this design is the cloud. Clouds have the floating and easy characteristics, which match with the design concept. I tried different variations of colors, and decided to stick with the green color, because green is the color of mother nature, which has the ability to make people feel fully relaxed.
JUMP HIGHER
“JUMP HIGHER” is the record cover that is used to represent energy and excitement. I get the visual inspiration from flames and explosions, which emphasize the feelings of excitement. I choose warm colors such as yellow, orange, and red as my color palette, that are very strong colors that make the viewer feel power and energy.