SUGAR TOOTH
Project Type:
Branding / Illustration / Animation
Art Direction:
Dermot Mac Cormack
Sugar Tooth is a virtual exhibition that exhibits the topic of “craving for sugar”, nowadays people consume too much added sugar every day, and lack the knowledge about how bad sugar can be. The main idea of the exhibition is to focus on the negative impact of sugar, and show people how sugar will affect our body in a bad way.
ANIMATION
This is also an animation that I made which could work as a tv commercial. Because my main audiences are kids at a young age, so I get inspiration from cartoons that kids love to watch. The simple style is trying to mimic the cartoon, so kids may show their interest, and the straight-forward direction could also help kids to understand the animation easier.
CATALOG
I also made a catalog for this project, similar to the animation. I get inspiration from something that young age kids are interested in, such as a classic story book. The catalog itself mimics the look of a story book, which places the emphasis on the illustrations over the text. .